NBCU BLUPRINT BRAND-CENTRIC SHOW DESIGN

Instituted a new brand system across Bluprint's digital video product line. Led show design where set, on-screen graphics, and brand identity were conceived and executed as one integrated experience. Built and led creative teams across photography, motion design, editing, and production design — supervising 126 concurrent projects and 3,000+ hours of branded content during a 500% increase in production output.Pitched brand direction concepts for individual shows to C-suite leadership, aligning creative execution with executive strategy across a period of rapid scaling. A working example of set, brand, and content designed as one system — the same integration model that carries into brand-experience and immersive activation work.

NBCU Bluprint Sizzle
Creative Direction + Art Direction
SHOW BRANDING: Ink
Show Concept & Production Design
Design Infusion
Creative Direction, Production Design, Photography & Animation
Bluprint Kids
Creative Direction, Motion Design, Set & Production Design
Writing 101
Creative Direction + Set Design
↑Back to Top